The "Golden Sella" name refers to the golden or yellowish color of the rice. This color is achieved through a parboiling process, which involves partially boiling the rice in the husk before milling The rice is favored in culinary settings where the quality and appearance of the rice contribute significantly to the overall presentation and taste of the dish Many chefs and home cooks prefer Golden Sella 1121 Umda rice for its premium quality, making it a preferred choice for special occasions and festive meals.