This Turmeric contains curcumin levels that are higher than the average turmeric powder available in the market, with a curcumin content of over 3.5%. This makes it a potent source of this beneficial compound, and it may offer greater health benefits compared to other turmeric powders. In addition to its health benefits, Salem Turmeric Powder is also known for its bright, golden color and slightly bitter taste. It is commonly used in cooking to add flavor and color to dishes, and it is also a popular ingredient in traditional Ayurvedic medicine.